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This article is manipulating you. Sorry. I can't help it. It is, after all, printed in a typeface: the Times typeface no less. Whether you like it or not, you're taking it much more seriously than you wouls if it was in a silly cartoon font such as Comic Sans. The Times typeface is a tweedy academic - conforting, intelligent, incorrigibly British. Whereas Comic Sans is the David Brent of typography: a failed office jester desperately trying to be your pal.
- Ian Peacock, Times Online